Press Release

frog Yibu Wins Silver in IDSA International Design Excellence Awards® (IDEA®) 2016

frog Yibu has been named a Silver winner in the 36th annual International Design Excellence Awards® (IDEA®) announced by the Industrial Designers Society of America (IDSA).

San Francisco — August 18, 2016

frog Yibu has been named a Silver winner in the 36th annual International Design Excellence Awards® (IDEA®) announced by the Industrial Designers Society of America (IDSA). frog Yibu is among more than 1,700 projects from 30-plus countries that competed in IDEA 2016.

frog Yibu is an education play ecosystem that combines the digital and physical world; using digital screen and sensor technology to create a multi-dimensional adventure activity versus a passive viewing experience. Born out of frog’s Shanghai studio, Yibu aims to educate children on the impact human beings have on the environment.

“There are many solutions in the market today that use sensing technology to help us measure, and control our lives. As designers, we have an opportunity to transform the use of sensing technology and empower kids to safely explore the world using a new set of tools.”- Simone Rebaudengo, Senior Interaction Designer, frog

Jury Chair Cameron Campbell, IDSA, led a team of global design experts to judge more than 600 finalists from June 3 to 6 at the iconic Henry Ford Museum in Dearborn, MI. IDSA announced 63 Bronze winners on July 1. Then on August 17 in a grand IDEA 2016 Ceremony at The Henry Ford— 26 Gold and 47 Silver were honored. “IDEA has an incredible legacy of establishing the best in international design,” says Campbell.

IDEA 2016 winners span a wide range of 21 categories such as social impact; medical and scientific innovations; transportation; home and garden; office; personal accessories; children’s products; sporting goods; and much more. IDSA Board of Directors Chair John Barratt—himself a former IDEA jury chair—hails the competition as “the authority on design”—showcasing new designs in products that are used every day, and products featuring first-of-a-kind innovations.

The IDEA 2016 Ceremony was followed by the Samsung-sponsored Gala, which also kicked off the IDSA International Conference (#IDSADetroit16) from August 17 to 20 at the Detroit Marriot at the Renaissance Center.

Congratulate the IDEA 2016 winners using #IDSAIDEA on Twitter @IDSA; Industrial Designers Society of America on Facebook and LinkedIn; and @IDSAdesign on Instagram.

About frog

frog is a global design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

San Francisco . Seattle . Austin . New York . Boston . London . Amsterdam . Milan . Munich . Singapore . Shanghai

www.frogdesign.com

About IDSA

Founded in 1965, the nonprofit IDSA is one of the oldest and largest membership associations for industrial design professionals, with thousands of members in dozens of Professional Chapters, Student Chapters and Special Interest Sections in the United States and internationally. IDSA sponsors IDEA®, the world’s most prestigious and rigorous design competition. The Society hosts events including an annual International Design Conference, five District Design Conferences and a Medical Design Conference—bringing together some of the biggest names and brightest minds in industrial design and related fields. Global outreach includes designUpdate and designBytes e-newsletters; INNOVATION magazine; and the Yearbook of Design Excellence featuring IDEA, IDSA Award and Student Merit Award winners. IDSA Ambassadors support and promote industrial design with research and thought leadership.